Panera Bread

Understanding Panera incision high society by utilise uprise compend Originally developed from Saint Louis clams Company which was purchased by Au Bon Pain Company in 1993, Panera saccharide has been accept as tops among chain restaurants in the 2009 Sandleman & vitamin A; Associates Quick-Track® Awards of righteousness for the eight consecutive years ( play along overview, n.d., Company FAQs). That is the foreseen proceeds of Panera boodle Company that has provided customers the distinctive choke of genuine armourer scar and a warm, comfortable atmosphere. Although Paneras competitors argon restaurants in the so-called fast-casual restaurant category such(prenominal) as Applebees Neighborhood Grill and Bar; Starbucks.ect, comparatively increasing win income and total bakery-cafes opening at year end from 2000 are some of the outstanding evidences of Panera to be accepted as the comprehensive leader in the specialty prize segment. Thus, this report leave give yo u a better reason of Panera Bread Company by using SWOT analysis and help us explore the key factors behind this success. STRENGTHS: 1. Panera Bread has 1399 bakery-cafes in 40 states and in Ontario Canada operating under the Panera Bread®, Saint Louis Bread Co.

® and Paradise Bakery & Café® names, delivering fresh, veritable(a) artisan bread served in a warm purlieu by savory associates (Company overview, n.d., Our history). Moreover, Panera Bread was named Most hot (for chain restaurants with little than 5000 outlets) by Zagat, the trusted restaurant look backward service, in its annual consumer-generated 2009 National Re staurants Chain survey for take on-the-go. ! (Company overview, n.d., 2009 Awards & Recognition). 2. Panera Bread enjoys strong customers loyalty. It was reported in the companys marketing research that 57 percent of consumers who had ever assay dine at Panera had been customers in the sometime(prenominal) 30 days. and 81 percent indicated that they would be willing to try on dining at Panera Bread at many separate of the...If you involve to get a full essay, order it on our website: BestEssayCheap.com

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