Marketing

CARLSON SCHOOL OF MANAGEMENT MKTG 6051: selling look into SMARTPHONE AND CARIBOU burnt umber Jenny Hong Jiang, Joseph Nayquonabe, Nicole Newville, Palka Sharma, Ning Yu Fall 2009 submit OF CONTENTS Executive Summary3 Introduction3 Research design4 Results5 pass11 Appendix11 #1 - EXECUTIVE SUMMARY INTRODUCTION Smartphone, once a construction relegated to corporate executives, is experiencing rapid growth in the consumer trade and is changing the landscape of information and media consumption. According to an AOL and Universal McCann report[i], in the US, in that respect are currently over 63 million Smartphone users with introduction to mobile web. Smartphone makes information delivery anywhere, anytime contract a reality. The witch of Apple and Google into the Smartphone market accelerated the study of mobile actions. smooth applications provide companies such as Barnes & Noble, Target, and consentient Foods with a naked way to reach their customers. There is an app for it becomes a popular guide word among tech enthusiasts. caribou Coffee, the min largest coffee retailer in the US, is considering strategies to better reach and make its customers on capable phones.

The union has a website[ii] that can be accessed on smart phones precisely it is not optimized to fit the hide size of smart phones. Starbucks, reindeers largest competitor, recently introductioned an iPhone application which allows customers to locate stores and order on the phone. In response to competitor, Caribou demand to decide whether it should launch a mobile website tha t is well-to-do to navigate on smart phones! or fail its stimulate Smartphone application. What are the most significant features to Smartphone users? As the Smartphone curriculum competition intensifies, Caribou also needs to decide if it should focus its resources to develop the application for one platform or multiple platforms such as iPhone, Android and Blackberry. Marketing research is needed to...If you inadequacy to get a blanket(a) essay, order it on our website: BestEssayCheap.com

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