Marketing

To : Fundamentals of marketing class instructor Date: October 20, 2011 discipline: compend of chapter 1 The Meaning of market The Meaning of merchandising marketing is an disposal exercise and collection of processes which plan to create, communicate, and deliver appreciate to guest and it creates a good alliances with customers in the way to contact make-ups goals. Marketings role is to fill customer of necessity and desires and it do this by creating values. Marketing answers the needs and inadequacys of customer. It exists a difference between need and want. A want comes from the need. A need is a necessity, essential for peoples lives. A want is not essential, it has to do with satisfying desires. Marketing influences customer through the choices that offers. It uses more than one items to offer products or services, much(prenominal) as : products, services, people, places, causes, events, ideas. An important better of marketing is the customer blood man agement (CRM). CRM is a relationship created between businesses and customer , they move through sales transaction of products or services. Marketing subprogram is to create value and to sell to the consumer. It is an important function of the business. Marketing function can be grouped into three usual categories.

The three categories are: exchange function, physical function, facilitating function. The marketing mix is a compose of 4 Ps which are: Product, Price, part and Promotion. The Marketing Department make such important halt point by establishing product or services. Prices are decided by this department. Promotions for different produc! ts or services are make by marketing department. Internal Marketing Participants prevail within of business. It is include: Marketing Department, Other Business Department, Business leading/ mount up of directors. External Marketing Department are number of stakeholders that operate outside of business. They include: Investors, Consumers, Advertising,...If you want to overreach a full essay, order it on our website: BestEssayCheap.com

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